Sedgwick Rd. Forms Alliance With Pop! Multimedia

POP! Multimedia, a Seattle-based interactive agency, has formed a strategic partnership with Sedgwick Rd., a full-service agency, also in Seattle. The alliance will give Sedgwick Rd.’s current and future clients access to POP! Multimedia’s expertise in online and offline marketing and advertising.

Sedgwick Rd. and POP! Multimedia recently won the $11 million account for the Washington State Department of Health’s anti-tobacco campaign. Over the next two years, the agencies will create an integrated campaign that will focus on preventing and reducing smoking among teens.

Sedgwick Rd., formerly McCann-Erickson Seattle, claims billings of $110 million in 2000. POP! Multimedia’s client roster includes Nintendo, Microsoft and The Seattle Opera.