Sedgwick Rd. Embraces Change

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After changing its company name, location and client focus during the past year, Sedgwick Rd.’s management is reflecting on 2001 with a sense of ac complishment. Perhaps that’s why the Seattle agency’s recent holiday celebration, the first to be held in the new digs, included a number of new faces.

The 85-person shop, known as McCann-Erickson prior to a name change in April, has added five senior employees to help build the image of the shop’s top client: Washington Mutual Bank.

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