Sedgwick Goes Under Smokers' Skins

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LOS ANGELES What if you could see what cigarettes were doing to your insides? That’s the question asked by the Washington Department of Health in two new anti-smoking TV spots from Sedgwick Rd.

The ads break on Feb. 17 as part of the state’s tobacco prevention and cessation campaign, which is backed by $5 million in media spending over 20 months. “Tobacco smokes you” is retained as the tagline.

One 30-second spot shows a young guy smoking and talking to his buddy.



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