Security Capital Begins Search For Its First Agency

Security Capital Group has hired consulting firm Pile and Co. to direct the search for its first advertising agency.
Security Capital is a global real estate research, investment and operating management company that has a controlling interest in $10 billion worth of commercial real estate in the U.S. The search was initiated because the client is looking for an agency to help it launch a family of mutual funds, said Skip Pile, president of Boston-based Pile and Co.
The initial advertising budget is in the $3-5 million range and is earmarked for branding, creative development and media work, Pile said.