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Secure Horizons, a wholly owned division of PacifiCare Health Systems, has launched a search for an agency to handle its $11 million account, according to sources.
The Cypress, Calif.-based client issued questionnaires to six Southern California agencies late last week, sources said. The incumbent, Houston Helm & Co. in Los Angeles, has been invited to defend the account.
“We have not yet made a determination [on whether or not to defend],” said Houston Helm president Greg Helm.
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