Secret Weapon Lands Activision in Rare Pitch

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Until last month, Dick Sittig’s agency had not landed a new account since 1999, when the shop won the now-defunct eCoverage.com.

The dot-com win was also the last time Secret Weapon Marketing participated in a review until earlier this month, when it successfully pitched creative duties for Activision’s $20 million TV account.

The agency won the business a week ago, following a six-week review that included Colby & Partners in Santa Monica, Calif., and davidandgoliath in Los Angeles.



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