Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Mark DiMassimo of DiMassimo Brand Advertising wanted his shop’s ads for Island ECN, an electronic marketplace for traders, to be realistic. So he and his team followed around hundreds of traders for months, observing their everyday life.
“These people are like the air-traffic controllers of the financial world,” said DiMassimo, CEO and executive creative director at the New York shop. “[Their job includes] high stress, high stakes.”
The work seeks to convey the hectic daily life of traders.
In one of the agency’s three spots for the New York-based client, which were directed by Tony Scott (Spy Games, Crimson Tide), a bathroom that’s been empty for hours fills with men at the end of the trading day.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in