Second Time Around in Atlanta

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Breathe Interactive is gambling it can generate new life amid the local ruins of e-commerce.

Positioning itself as a “next generation advertising agency,” the Atlanta shop’s principals are Mickey Cohen, Erin Greenwald, Scott Hagedorn and Heidi Klein, all veterans of last year’s dot-com meltdown.

“We’ve gone from 10 competitors to two,” said Hagedorn.

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