Basketball takes a back seat to football and baseball in the minds of Seattle sports fans. So Livingston & Co., agency for the Seattle Supersonics basketball team, turned some Supersonics into superheros in hopes of drumming up bigger-than-life interest in the team. Livingston creatives transformed two Sonic stars and the team coach into superheros in a new computer-animated TV campaign. Players Shawn Kemp and Sam Perkins, along with Coach George Karl, flex their superpowers in the three spots.
Copyright Adweek L.P. (1993)