The Seattle Mariners Are Breaking Baseball's Unwritten Rules

How agency Heart & Hustle is working to make America's pastime cool again

With Major League Baseball attendance declining steadily since 2007 and television ratings also slumping, the game is increasingly looking for ways to engage with younger fans the way basketball, football and other sports do. Allowing players to be themselves and make a connection with fans, as the Seattle Mariners are attempting, may be part of the solution.

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