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With Major League Baseball attendance declining steadily since 2007 and television ratings also slumping, the game is increasingly looking for ways to engage with younger fans the way basketball, football and other sports do. Allowing players to be themselves and make a connection with fans, as the Seattle Mariners are attempting, may be part of the solution.
The organization began the 2022 season as it has for the last 20 years: By missing the postseason a year earlier, the longest drought of any major sports franchise in North America.
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