Seattle Agencies Bid for Washington Lottery

LOS ANGELES The Washington Lottery is considering four agencies in the review for its marketing account, the client confirmed.

Agencies that responded to the request for information last week were Interpublic Group’s Sedgwick Rd.; the incumbent, Publicis Groupe’s Publicis; WPP’s Cole & Weber/Red Cell; and independent WongDoody, all in Seattle, said lottery legal councel Ceil Buddeke. Omnicom’s DDB in Seattle also responded to the request for information but has since withdrawn from the review, confirmed an agency representative, who declined further comment.

The three-year contract, which also carries the option to extend for up to three additional years, includes creative, media buying and public relations. The budget is developed annually, but is estimated at $6 million per year.

The lottery is expected to announce top scoring agencies by Feb. 17 and hear presentations March 10-17. A decision is due on April 2.

This is the lottery’s first marketing review under Ken Nakamura, who was appointed director in November 2003. Nakamura had been president of business management consultancy Metro in Honolulu and Bellevue, Wash., and also served as managing director of McDonald’s Hawaii region. He replaced Anthony Molica, who was named CEO of the California Lottery, which is also currently reviewing its advertising account.