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The way of the world has changed and as a result so has travel and mobility. It’s an issue that Spanish carmaker SEAT has recognized in developing its new ad campaign which doesn’t just feature its electric cars, but also kick scooters and e-bikes as it aims to grow its customer base. This isn’t another car brand’s attempt to prove they are environmentally conscious though—well, it’s partly that. But it’s also a realization that the way people living in cities move in their daily lives has changed forever.
The campaign, created by DDB France, produced by C14 Paris and helmed by celebrated directors Michel and Olivier Gondry, was released in France earlier this summer and is now rolling out across Europe, debuting the new brand platform “We move like you move” in the process.
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