Season Openers

Spring fever is in the air, especially in Seattle, where the Mariners are preparing for a new home.
The upcoming move to the $500 million Safeco Field prompted Copacino to celebrate the joys of outdoor baseball in its new campaign for the team. In one spot, a player driving his car first opens the sunroof, then flicks another switch to open the stadium’s roof.
In another spot (shown here), the team holds a press conference to introduce a new mascot, Lennie the Latte, a seven-foot-tall coffee cup. Viewers soon learn the team’s real mascot, the Mariner Moose, was just having a nightmare.
A third ad shows Mariner star Ken Griffey Jr. hitting a home run after hearing a booming voice from the sky ask him for a favor for his friend Jackie Robinson.
This is the tenth year the Seattle creative shop has handled the Mariners advertising. Principal Jim Copacino was the creative director, and was joined by copywriter/art director Jenny Moss, copywriter Ben Steele and art director Lonnie Weiss Moss.
The ads are currently in rotation in Seattle.
–Angela Dawson