Sears Too LL Cool J for Its Clothes

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In an effort to bring in back-to-school dollars at a time when retailers such as J.C. Penney, Macy’s, Kohl’s and Nordstrom are reporting declining profits, Sears said it would unveil the LL Cool J Fall 2008 collection, supported by a print, Internet and POP campaign starring the rapper, his wife and their four kids.

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