Sears Repositioning Brand, Eliminating Jobs

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NEW YORK–Sears, Roebuck and Co. announced Wednesday its biggest job reductions in eight years and a revision in its marketing and branding positioning.

“Our new approach to merchandising reflects a distinctive competitive positioning, a clear emphasis on home and family and a lower cost-operating model,” said CEO Alan Lacy during a meeting with retail analysts in Chicago.

Lacy

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