Sears, Red Wing Are No Soft-Shoe Act

CHICAGO Sears, Roebuck and Co. and Red Wing Shoes will launch a new co-branded line of professional-grade work footwear nationwide this spring.

Craftsman by Red Wing footwear is now available to trade professionals and do-it-yourselfers at 437 Sears stores.

The new line marks Red Wing’s initial presence at the national retail outlet as well as Sears’ first extension of the top-rated Craftsman tool brand to footwear. This also is Red Wing’s first co-branded initiative.

Red Wing Shoe Company is headquartered in Red Wing, Minn., and manufactures footwear designed for workers in the industrial and manufacturing trades.

Separate advertising dedicated to promoting the new brand is not planned, a representative from the Hoffman Estates, Ill., retail chain said.