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Insisting it has no plans to face off with Facebook or take the place of MySpace, retailer Sears has quietly launched its own social networking hub.
The chain has registered more than 200,000 registered users to MySears, a social networking site it rolled out in late March. This week Sears launched MyKmart, a similar site for its sister chain.
Rob Harles, vp-community for Sears, said the chain’s goal is to glean new insights from customers and give the brand more of a human face.
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