Sears New Marketing Head Hears From Shops

CHICAGO Sears, Roebuck and Co.’s new chief marketing officer Janine Bousquette heard presentations this week on new brand strategies from Chicago roster shops Young & Rubicam and Ogilvy & Mather.

The presentations for the Hoffman Estates, Ill., retailer center around a strategy that spotlights Sears clothing offerings, sources said.
The “Sears.

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