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CHICAGO Sears, Roebuck and Co.’s new chief marketing officer Janine Bousquette heard presentations this week on new brand strategies from Chicago roster shops Young & Rubicam and Ogilvy & Mather.
The presentations for the Hoffman Estates, Ill., retailer center around a strategy that spotlights Sears clothing offerings, sources said.
The “Sears. Where Else?” campaign may also be changed, sources said.
Y&R’s team includes Jim Ferguson, chief creative officer, New York, Stephanie Kugelman, worldwide strategic officer and Mark Figliulo, chief creative officer, Chicago.
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