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Sears Roebuck and Co. is partnering with several local news stations to produce live radio and TV spots promoting the opening of its new urban store.
Radio spots will likely feature Bob Wallace, a WBBM radio reporter, interviewing Sears’ home improvement spokesman Bob Villa at the May 23 opening of Sears on State Street in downtown Chicago, a Sears representative said.
Plans also call for live TV spots from the store through a partnership with WMAQ-TV. The commercials will showcase Sears’ tools experts and feature other live vignettes.
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