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Sears Roebuck & Co.’s two agencies plan to produce 34 TV spots for the retailer’s holiday campaign, set to break on Thanksgiving with a hurry-up theme suggesting there’s “No time to fool around.”
The marketing blitz for the Hoffman Estates, Ill., retailer employs a variation of Sears’ tag: “Giving the good life at a great price, guaranteed.” The avalanche of ads, slightly more than Sears put out last year, is “designed to recognize and celebrate the breadth and assortment of Sears’ products,” said David Selby, Sears’ vice president of retail marketing.
Ogilvy & Mather and Young & Rubicam, both in Chicago, split the work on the spots.
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