Sears Exits Y&R N.Y. for Chicago

Shop Says Geography Spurred Move; Others: N.Y. Dropped the Ball
CHICAGO–Young & Rubicam’s Chicago office has taken over creative and the bulk of account management responsibilities on the Sears, Roebuck and Co. business, which was previously led by the agency’s New York headquarters.
The internal shift “makes sense,” reflecting the need for a quick turnaround on retail advertising, one executive said.