The Search for the Ultimate Brand Experience

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What makes some brand experiences so great? So unforgettable that they become the standard against which marketers evaluate their own brand experiences for years to come? So successful that consumers and shoppers forge a new bond with the brand, causing unprecedented buzz and sales in the marketplace?

These are the questions that shape the Effie Awards’ new Brand Experience competitive category. The move to be more inclusive of nontraditional forms of advertising is clearly in step with marketing in general as companies recognize the importance of creating deeper consumer and shopper engagement.

AW+

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