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ATLANTA The American Red Cross has launched a review for its $3-5 million advertising account, sources said.
Consultancy Achenbaum Bogda Associates in Raleigh, N.C., is conducting the search for the Washington-based client. The incumbent is independent shop Nerve in Portland, Ore.; Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in New York also has worked for the client.
The organization is looking for an agency to handle corporate-image work as well as media, sources said. Hill, Holliday recently was chosen to create a pilot campaign focused on encouraging young people to become involved in local Red Cross initiatives.
Sources
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