In Search of Outlaws

The sun was red, the sky was purple-gray, and white ash that used to be a three-bedroom with a mountain view in Simi Valley fell like dry snow over the Miramar Hotel in Santa Monica late last month.

Inside were 300 executives, gathered together to learn “What Teens Want” in a two-day conference sponsored by a scrum of VNU magazines, including this one.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in