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NEW YORK More than half of purchases related to consumer Internet searches occur offline, according to a new study by Google and ComScore Networks.
The Internet giant teamed with the Reston, Va., research firm to examine consumer search and purchase behavior. It found that 25 percent of searchers for product information in several categories eventually made purchases. Of those, about 37 percent happened online, with the rest happening in stores.
The study confirms earlier research ComScore has done with Yahoo, which found 92 percent of purchases related to consumer electronics occurred offline.
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