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NEW YORK A newly released study conducted for Procter & Gamble, Yahoo! and a search industry trade group found Internet users turn to search engines not just for high-consideration products like cars and vacations, but commodities like food and household products.
According to the study, conducted by comScore Media Metrix this spring, nearly half of the visitors to food product Web sites come via search engines. For baby products, 60 percent arrived via search. Personal care items like paper towels and toilet paper and household products were lower, with 27 percent and 23 percent, respectively, coming through engines.
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