Search Drives CPG Visits

NEW YORK A newly released study conducted for Procter & Gamble, Yahoo! and a search industry trade group found Internet users turn to search engines not just for high-consideration products like cars and vacations, but commodities like food and household products.

According to the study, conducted by comScore Media Metrix this spring, nearly half of the visitors to food product Web sites come via search engines.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in