The search is on for advertising's new stars By Richard Morga

It's symptomatic of the times, I suppose, that two of the most interesting personalities in advertising aren't even from it. One of those is Robert Lou

That’s not to say Madison Avenue is completely bereft of personality, though the business does seem to harbor fewer and fewer characters. Some egos remain outsized, sure. But their ability to command interest seems to have contracted with the advertising economy. A lot of this makes sense: Self-preservation is more motivating than self-aggrandizement; flamboyance isn’t nearly as compelling these days as creativity.