Search Ads Contribute to Web Spending Rise

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NEW YORK The exceptional growth in keyword search advertising helped online ad revenue rise 21 percent to nearly $7.3 billion last year, according to a report released today.

The popular ad format, where companies bid for their text-based ads to appear next to related search results, represented 35 percent of overall Internet ad spending in 2003, up from 15 percent the year before.

The

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