Seamless Celebrates the Diversity of New York City, and Its Food Scene, in Its Latest Ad

The next wave of its 'How New York Eats' campaign

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New Yorkers truly have every type of cuisine available to them—and often within walking distance of their apartments. The food delivery service Seamless wanted to celebrate the city’s diverse food scene and, more importantly, its people.

The “How New York Eats” campaign from BBH New York launched primarily with out-of-home ads. Now, the latest iteration dives into TV promos to highlight an on-the-go lifestyle and residents from all different backgrounds and cultures.

In the latest ad, “Melting Pot,” New Yorkers praise their city for its endless food options in every borough.

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