Sealy "Gold Digger"

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Commercials often combine a practical appeal with a more emotional appeal. A new campaign for Sealy mattresses (by Cramer-Krasselt, Chicago) combines the two elements in an unusual (not to say odd) way. The practical message is that Americans average just six hours of sleep a night, so they need a mattress that helps them get really good sleep – hence the theme line, “Get a better six.”

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