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CHICAGO – Sealy Mattresses is in the early stages of a review for its estimated $12-15 million advertising account, having split with Chicago’s Leo Burnett.
With Sealy’s review getting under way, the two top mattress makers in the world are currently seeking new agencies. Serta Mat-tresses of Itascao, Ill., confirmed last week that it has enlisted Bill Weilbacher of Bismark in Dennis, Mass., as a search consultant.
Sealy, the world’s No. 1 mattress maker, formerly headquartered in Cleveland, is looking for an agency closer to its new home in High Point, N.C.
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