Beer & Spirits

Seagram's 7 Wants to Help Bar-Goers Rediscover Local Dives After a Long, Pandemic-Induced Absence

The Diageo-owned brand teamed up with comedian Iliza Shlesinger on a series of 'training materials'

comedian Iliza Shlesinger — The campaign, in time for National Dive Bar Day on July 7, supports local watering holes.Seagram's 7

By DeArbea Walker

June 29, 2021

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After a year and a half in the house, we’ve likely lost touch with every social routine we ever had—including how, and what, to order at the bar. To offer some support amid this awkward season of reentry, Seagram’s 7 Crown American Blended Whiskey recruited comedian and actor Iliza Shlesinger to star in its new “Keep the Dive Alive” campaign.

DeArbea Walker

DeArbea Walker is a freelance writer for Adweek.

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