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LOS ANGELES Bumble Bee Seafoods has hired Fleishman-Hillard as its public relations agency, the shop said.
The PR firm had been handling project work for the canned seafood company for the last three months before Bumble Bee decided to expand the relationship, said Michael Busselen, senior partner and general manager for F-H in San Diego. F-H was initially tapped to assist Bumble Bee with the announcement that it was being sold by ConAgra Foods to Bumble Bee management and the private investment firm Centre Partners Management and its affiliates.
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