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Procter & Gamble has tapped American Idol host Ryan Seacrest in a New Year’s Eve promotion for its Scope brand.
The packaged goods giant is making a donation to Operation Smile for every couple caught kissing on the Scope “Kiss Cam” in New York’s Times Sqaure this New Year’s Eve. The charity, which is supported by celebrities including Jessica Simpson, Billy Bush and Mario Lopez, raises money to treat childhood deformities, such as cleft lip.
Ryan Seacrest partnered with P&G on a similar promotion for Scope last year, which ran during Dick Clark’s New Year’s Rockin’ Eve countdown on ABC.
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