S.E. Shops Win Effies

Seven Southeastern agencies were named winners at the New York American Marketing Association’s 33rd Effie Awards Show last week.

Atlanta’s J. Walter Thompson captured a gold for its “Harvard of Leadership” for the U.S. Marine Corps anda silver for Orkin Exterminating’s “Q&A.”

“This is the seventh year we’ve won an Effie for the Marines,” said JWT executive vice president and general manager Jeff White. The agency has held the account, currently under review, since 1947.

“The ultimate goal is effectiveness, which starts with a meaningful strategy translated into creative that moves its audience to action,” said White.