Scudder Kemper Taps Gotham; Heater May Lose Assignments

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Scudder Kemper Investments last week concluded its agency search by awarding its $15-20 million account to Gotham.
Although client representative Ed Canaday told Adweek that the assignment was for a national corporate branding campaign and that “existing relationships with our current agencies will remain in place at this time,” sources close to the review believe those assignments will now be consolidated at Gotham.
The New York shop was chosen in a review conducted by Pile and Co.

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