Screw Those IRS Checks: Trojan Promises to ‘Stimulate Your Package’

A softening of condom sales calls for some heavy action

After condom sales dropped, Trojan is beefing up its marketing efforts. Trojan

Among the innumerable downers of the pandemic has been this statistically provable fact: Americans might be getting horizontal on the sofa to watch Netflix—but not to have sex.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.