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NEW YORK Cinema advertising company Screenvision has created a division focused on alternative content.
Screenvision Programming Services was established in an effort to help film exhibitors attract new audiences and seize profits during downtime in movie theaters. The intent is also to help movie theater owners boost ticket sales during off-peak times such as weekend mornings and late-night periods.
To date, 7,500 digital projectors have been installed in movie theaters nationwide. “They are very high-quality machines—at a minimum they are of HD quality.
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