Scratch Up These Skateboards and Win Sick Prizes in the Newest Tony Hawk Game

The first major work from Activision's CMO Fernando Machado promotes the latest entry in the gaming series

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Activision Blizzard has once again teamed with skating legend Tony Hawk to release its special scratch-to-win skateboards which offer prizes hidden beneath the paintwork.

The “Scratch Boards” campaign concept from David Madrid will encourage skaters to slide their boards to discover the codes hidden under the paint, allowing them to redeem different Tony Hawk’s Pro Skate 1+2 prizes, promoting the new entry into the long-running gaming franchise.



The boards that will be sent to influencers and pro-skaters to promoteDavid Madrid, Activision

Running across the U.S.

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