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Caldor was overstocked with apologies last week after an embarrassing faux pas in a toy circular distributed to 85 Sunday newspapers in the Northeast.
The Norwalk, Conn., department store chain drew complaints from a few customers–and some unwanted media attention–because 11 million copies of the flyer contained a photograph of two smiling boys playing Scrabble on a board with the word “rape” clearly visible.
While Caldor took full responsibility for the error, it pointed the finger at an unidentified “creative agency” that arranged the shoot.
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