Scotch & Soda Brand Refresh Taps Into Its ‘Free-Spirited’ Amsterdam Roots  

Celebratory lifestyle clothes are back at the fashion retailer—but loungewear isn't being tossed out

Scotch & Soda opened two stores in California in January, bringing its U.S. footprint to 43 stores. It will also open new offices in Shanghai and Milan. Scotch & Soda

Fashion retailer Scotch & Soda aims to bring customers back to its stores with a new brand identity that incorporates the free spirit of its Amsterdam home. 

@miyadavid Emilia David is a freelance reporter for Adweek covering brand marketing.