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Retail specialist Zimmerman in Fort Lauderdale, Fla., is among a group of Omnicom shops selected by The Scooter Store to deliver integrated advertising and marketing services following a review. The first work from the new team is slated to break in the fourth quarter.
The client spent slightly more than $45 million in measured media in each of the past two years and $17 million in the first half of 2010, per Nielsen. Various shops had handled elements of the business.
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