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DETROIT Scion has launched a comprehensive pre-launch campaign for the 2008 xB, including a Web site at which patrons can earn points in quest of a new xB, among other prizes.
The site, at Want2bSquare.com, hits two months in advance of the release of the boxy car, which was unveiled at the Chicago Auto Show earlier this month.
Consumers can score points for watching videos, playing games and by e-mailing aspects of the site to others, earning their way to the car and other prizes that include a plasma screen TV, DJ tables, a home theater system and an Xbox system.
The
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