Scion Rocks With Snow Patrol

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TORRANCE, CALIF. Attention aspiring Roger Deans and Frank Frazettas: Scion is sponsoring a contest in which the winner will have his or her artwork grace the sleeve of a limited edition single from the Scottish alt-rock band Snow Patrol.

The partnership is part of the Toyota-owned brand’s effort to appeal to more of a mass market by teaming with rock music. In the past, Scion had embraced hip-hop to target its 18-29 demographic.

The regional competition begins Thursday and is hosted by Scion and Portland, Ore.,



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