Scion Rocks With Snow Patrol

TORRANCE, CALIF. Attention aspiring Roger Deans and Frank Frazettas: Scion is sponsoring a contest in which the winner will have his or her artwork grace the sleeve of a limited edition single from the Scottish alt-rock band Snow Patrol.

The partnership is part of the Toyota-owned brand’s effort to appeal to more of a mass market by teaming with rock music.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in