Scion Reignites 'Individuality' Push

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Scion is launching vibrant TV and print ads in what is essentially an extension of last year’s “United by individuality” initiative.
 
Crafted by Attik in San Francisco, the new “Samples” push offers a candy-colored, kinetic look at Scion’s five-door xB subcompact wagon and the tC, a two-door sports coupe that serves as a successor of sorts to Toyota’s discontinued Celica.
 
The first print ads began hitting newsstands in the January issues of music and lifestyle glossies Revolver, Death + Taxes, Juxtapoz, Play and Big Shot.

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