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A year-long search for a chief creative at Ogilvy & Mather led to Joe Sciarrotta, whose task is to forge a fresh creative identity for an office long dominated by Sears, Roebuck & Co.
Sciarrotta will take on a dual role at Ogilvy as chief of the agency’s 55-member creative department and co-head of the agency with managing director Linda Garrison.
Sciarrotta reports to Rick Boyko, chief creative officer of Ogilvy North America and president of the agency’s New York headquarters.
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