Sciara Takes Marketing Director Post at BE&P

CHICAGO Barkley Evergreen & Partners has named Joe Sciara director of marketing, handling all of the shop’s marketing and new-business duties.

Sciara was most recently a co-president of BE&P subsidiary Three Wide. The other co-president at the sponsorship and event-marketing firm, Dan Fromm, will remain with Three Wide as its sole president.

“We are excited to move Joe into this role as his background is perfectly aligned with our vision of inspired work,” said Brian Brooker, CEO and CCO of the Kansas City, Mo., independent, in a statement. “Today there are a wide variety of ways to reach the consumer. Marketers are looking for agencies that can help them view the world more broadly than ever before and connect with consumers on a personal level.”

Sciara will take over the new-business responsibilities from Knox Duncan, the shop’s director of planning. Duncan had been handling the new-business role on an interim basis since late last year.

The stint is Sciara’s second at BE&P, which claims more than $400 million in billings. He had spent five years at the shop in the early 1990s before starting Three Wide with Fromm in 1998.