Schwinn, Carmichael Lynch Reinvent the Wheel: Agency Re-establishes Brand in Its First Campaign For the Nearly 100-Year-Old Bicycle Manufacturer

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CHICAGO – A headline on one of the new print ads breaking this week for Schwinn Cycling & Fitness reflects the intentions of the bicycle company ‘Established 1895. Re-established 1994.’
Virtually everything about Schwinn is new, except the quality and durability its name has always stood for in bicycles – new ownership following financial reorganization, a new company name and new management.

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